SOMAmetrics was founded in 2010 with the intention of creating a sales service organization based on our unique Sales Optimization & Marketing Accountability (SOMA™) best practices.
Founders Alicia and Eskinder Assefa have created a company that sets a very high standard of excellence and integrity, and brought in other professionals with similar commitment to excellence and proven track records.
SOMAmetrics is committed to creating a culture of service to its clients and its people. This service begins with understanding that businesses grow very quickly and as they do so, the sales infrastructure often suffers. Although sales are clearly the key to any successful business, oftentimes the push to sell skips right over what should be an integral aspect of any inside sales team—a tailored, proven, and methodical approach to generating and serving the right customers and potential customers.
Over two decades of working exclusively in inside sales, we have learned exactly what to measure and how to measure it in order to define ways to dramatically improve sales performance. It is our commitment to share the rigorous yet straightforward methodologies we have developed in order to help companies achieve their revenue goals.
Our Philosophy
Our deeply felt philosophy is that Quality Pipeline Matters.
- We listen to your stated goals. We measure activities. We compare, and continually make adjustments that enable our clients to realize high rates of growth, consistently and sustainably.
- Our “Quality Pipeline Matter” philosophy is pervasive throughout SOMAmetrics.
- We provide our clients with Service Level Agreements (SLA’s) that are measurable and verifiable.
- We hire the most effective, results-oriented professionals we can find.
- We compensate our people in direct proportion to their performance and their ability to effect positive change for our clients.
- We are as maniacally focused on meeting our client’s revenue objectives as we are our own.