To many companies, customer service is just a necessary cost of doing business. However, it can be far more than that. When correctly implemented, Customer Service is a powerful marketing resource that can provide highly qualified leads for your Sales Organization.
You can expect to generate 20-30% or more of your company’s new revenue from leads provided by Customer Service, but it is first necessary to create the best practices framework to enable that.
This best practices framework starts with thinking Customer Care, defining clear business objectives and a powerful mission, translating these into clear operational targets or Service Level Agreements, and finally defining the Strategy that enable you to get there.
With such a framework in place, you can go on to build a world class Customer Care organization that produces highly referenceable customers. As a result, you can see a 20-30% increase in revenue, both from incremental revenue from existing customers, as well as from new customers.
SOMAmetrics has the team, processes, and tools to help you build such a framework.
Contact us today so we can begin exploring this powerful concept with you.