We have described the best practices in entering a new market, namely: making a real commitment towards market dominance; identifying the entry point; defining the market entry strategy; defining the playbook for executing the strategy; validating your market assumptions; Piloting the playbook, ramping up once you have nailed down your sales and marketing model; and having an effective exit strategy for ramping down operations if things don’t work out.
SOMAmetrics can assist with all of these except for making a real commitment to dominate a well defined and defensible market space. ONLY you can do that.
A number of our clients have seen declines in their core markets and have come to realize they need to move into new markets. We have assisted them in indentifying the right entry points and strategy, in defining the execution plan, validating the market, and successfully launching the marketing plan.
The best place to start would be to discuss your objectives and your challenges and see how and where you may need assistance overcoming these challenges and meeting your objectives.