What is Market Segmentation Market segmentation, along with positioning, is one of the two strategic components necessary for effective sales and marketing. Without market segmentation, there is no marketing strategy. The pursuit of any objective without strategy will likely turn into failure. Even when success looks prevalent, it very likely came about at too high
Overview A study by Bain and Company shows an alarming trend: The cost of sales and marketing is growing faster than revenues. Bain & Co analyzed income statements for some 200 companies for the years 2003 – 2011. In over half the companies, it found that sales and marketing costs were rising faster than revenues.