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content marketing strategy

The 3 Key Steps to Optimize your Content Marketing Strategy with White Papers

You have in your possession a well-researched, highly-engaging white paper – now what? White papers have no innate benefit in your overall content marketing strategy if you do not promote and leverage them properly. When it comes to successfully using your white paper to generate leads and secure sales, there are three necessary steps you

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healthcare in america

Is the Patient an Afterthought in Healthcare in America?

A close examination of healthcare in America leads to the inevitable conclusion that patients are one of the least important players in the healthcare system. I’m the first to admit that this claim is both counterintuitive and provocative, but hear me out.  The evidence could not be clearer. This is particularly ironic because the healthcare

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digital healthcare

Are 30-Day Readmissions Rates a Reliable Indicator for Poor Healthcare Delivery?  (Part 2 of 2)

A look at poor healthcare delivery through hospital readmission rates. Obamacare (Patient Protection and Affordable Care Act) has provisions that require the Centers for Medicare and Medicaid Services (CMS) to financially penalize hospitals that have unacceptably high 30-day readmission rates for Medicare and Medicaid patients. Institutions with high 30-day readmission rates in just a handful

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digital healthcare

Are 30-Day Readmissions Rates a Reliable Indicator for Poor Healthcare Delivery? (Part 1 of 2)

A look at healthcare delivery quality through hospital readmission rates. Obamacare (Patient Protection and Affordable Care Act) has provisions that require the Centers for Medicare and Medicaid Services (CMS) to financially penalize hospitals and clinics that have unacceptably high readmission rates for Medicare and Medicaid patients within 30 days. Institutions with high 30-day readmission rates

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