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Marketing Leadership
My Question Is...
How do I make sure we are delivering the necessary number of high quality leads that Sales needs to hit our revenue targets? How do I optimally use my limited budget to make sure this happens?
The Strategic Solution Is...
Optimize your team around deeply understanding your best customer profiles, how to engage and motivate them, how to continue to gain insights that inform effective strategies, and leverage trusted outside agencies to execute for you.
The Implementation Path Looks Like...
Deeply understanding the personas that need to be engaged to win sales deals.
Understanding the underlying aspirational motivations of each persona beyond the demographic attributes so you can engage them both at an emotional and analytical level.
Designing an effective content experience for each person to catch their attention, pique their curiosity, motivate them to explore, and increase their confidence level thereby accelerating their buyer’s journey.
Working with partners to create sufficient amounts of high-quality content needed for each persona to deliver the content experience that eventually leads to a hand raise to talk to Sales.
Develop the communication tools and protocols to collaboratively leverage partner expertise.
Growing the KPIs and metrics needed to effectively manage partners.
Key Challenges Are...
Keeping on par with (preferably staying ahead of) rapidly changing market environment, buyer preferences, marketing technologies and best practices.
Finding and retaining skilled marketing leadership professionals.
Identifying the right metrics and KPIs that drive sales growth.
Executing on the number of marketing campaigns and programs you want at the level you want.
Building the reports and dashboards you need to focus your limited budget on the campaigns and programs that are producing the best results.
How to Use Us:
At the strategy level, we can help you analyze the right markets and personas that produce the best sales wins, and work with you to define the positioning and value proposition that resonates the most with each persona.
At the execution level, we will:
- Design the buyer’s journey for each persona and the content experience needed to engage them through that journey.
- Take care of all of the content needs you have to drive your demand and lead gen campaigns.
- Help you optimize your digital marketing campaigns to deliver the results and insights you need.
Let us be your marketing leadership team’s source of fresh, relevant, high-quality content—as much as you need, whenever you need. Let us write your blogs, white papers, case studies, infographics, solution papers, data sheets, and more. No more waiting, no more delays.
Ready to talk?
FAQs We Can Help You Answer
Common issues and challenges we help with:
• How do I gain more insights into the kinds of personas that result in the most win rates for us?
• Can I design my buyer’s journey for each persona, and architect the optimal content experience for each?
• Is it possible to build the amount of content I need to feed my demand gen and lead gen campaigns?
• How do I run multiple tests in ads, emails, landing pages, and more to make my demand gen more effective?
• Where can I leverage the small budget I have to maximize my marketing capacity and performance?
• How do I identify the right partners for me, and how do I manage them most effectively?
• Do I mix and match various media options I have for maximum effectiveness?
