B2B buying has changed. It is no longer Sales, but Marketing that drives it and the reason is simple. Today’s digital buyers prefer to research and select vendors. Here is how to get on their short list.
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When your company’s messaging is not clear or compelling, it is difficult for your customers to find you and see you as a solution. Validate that your value proposition is powerful and compelling with a FREE Value Prop Analysis.
When it comes to B2B sales, 73% of all B2B companies say that winning new customers is their top priority. Yet, 50% of B2B Sales Leaders don’t believe they can meet their targets. Here is the research data that explains why. Business-to-Business (B2B) buying has always worked the same way. When a new initiative or