Increase your Sales Ready Leads by at least 50%
with SOMAmetrics Targeted Content Marketing Campaigns.
Increase your
Sales Conversations by at least 50%
with SOMAmetrics Targeted Sales and Marketing Campaigns
Increase your
Sales Conversations
by at least 50%
with SOMAmetrics Targeted
Sales and Marketing Campaigns
SOMAmetrics is a revenue focused digital content marketing agency that delivers conversation-ready, high quality sales leads through a unique blend of digital advertising and content marketing—driving rapid sales growth at the lowest marketing spend.
What can we do for you?
What it Takes to Do it Right
B2BM = 2%ctr + 12%lpa + 15%crl
Our Strategic Approach
Most companies have had times when their sales engine isn’t working at full capacity. The issues usually revolve around a lack of process, kpi’s, metrics and funnel bloat. With over 25 years experience building and managing inside and field sales organizations, SOMAmetrics has diagnosed and corrected sales challenges at over 60 companies.
Sellers that deeply understand their customers have more compelling messaging and are able to close more deals, faster, and at a lower selling cost. Identifying the right industries, the right types of accounts within those industries, and the right decision makers to target is the first and most critical step to accelerating revenue growth.
Without a compelling value proposition, buying cycles take too long and sales discussions quickly deteriorate into price discounts. With the right personas identified, the next step is developing a powerful value proposition and messaging that quickly tell your buyers the immediate impact you can make on their business.
High quality digital content is what today’s digitally savvy buyers consume before engaging in a sales process. Companies with little or no digital assets practically cease to exist. Powerful value propositions get you interest, but to really get you meetings, they must be backed by deeply researched and compelling digital content that substantiate your claim.
Targeted digital campaigns enable sellers to reach their intended personas with highly integrated messages through a variety of media that these personas use, significantly increasing buyer readiness.
With your target, value prop, digital assets ready, the final step is to generate the necessary number of highly qualified leads you need to grow sales and profits by as much as 50%. Precise execution is key to achieving optimal results.
Sales Diagnosis
Most companies have had times when their sales engine isn’t working at full capacity. The issues usually revolve around a lack of process, kpi’s, metrics and funnel bloat. With over 25 years experience building and managing inside and field sales organizations, SOMAmetrics has diagnosed and corrected sales challenges at over 60 companies.
Persona Development & Targeting
Sellers that deeply understand their customers have more compelling messaging and are able to close more deals, faster, and at a lower selling cost. Identifying the right industries, the right types of accounts within those industries, and the right decision makers to target is the first and most critical step to accelerating revenue growth.
Value Proposition Development
Without a compelling value proposition, buying cycles take too long and sales discussions quickly deteriorate into price discounts. With the right personas identified, the next step is developing a powerful value proposition and messaging that quickly tell your buyers the immediate impact you can make on their business.
Digital Content
High quality digital content is what today’s digitally savvy buyers consume before engaging in a sales process. Companies with little or no digital assets practically cease to exist. Powerful value propositions get you interested, but to really get you meetings, they must be backed by deeply researched and compelling digital content that substantiate your claim.
Targeted Digital Campaigns
Targeted digital campaigns enable sellers to reach their intended personas with highly integrated messages through a variety of media that these personas use, significantly increasing buyer readiness.
With your target, value prop, and digital assets ready, the final step is to generate the necessary number of highly qualified leads you need to grow sales and profits by as much as 50%. Precise execution is key to achieving optimal results.
Sales Diagnosis
Most companies have had times when their sales engine isn’t working at full capacity. The issues usually revolve around a lack of process, kpi’s, metrics and funnel bloat. With over 25 years experience building and managing inside and field sales organizations, SOMAmetrics has diagnosed and corrected sales challenges at over 60 companies.
Persona Development & Targeting
Sellers that deeply understand their customers have more compelling messaging and are able to close more deals, faster, and at a lower selling cost. Identifying the right industries, the right types of accounts within those industries, and the right decision makers to target is the first and most critical step to accelerating revenue growth.
Value Proposition Development
Without a compelling value proposition, buying cycles take too long and sales discussions quickly deteriorate into price discounts. With the right personas identified, the next step is developing a powerful value proposition and messaging that quickly tell your buyers the immediate impact you can make on their business.
Digital Content
High quality digital content is what today’s digitally savvy buyers consume before engaging in a sales process. Companies with little or no digital assets practically cease to exist. Powerful value propositions get you interested, but to really get you meetings, they must be backed by deeply researched and compelling digital content that substantiate your claim.
Targeted Digital Campaigns
Targeted digital campaigns enable sellers to reach their intended personas with highly integrated messages through a variety of media that these personas use, significantly increasing buyer readiness.
With your target, value prop, and digital assets ready, the final step is to generate the necessary number of highly qualified leads you need to grow sales and profits by as much as 50%. Precise execution is key to achieving optimal results.
Most companies have had times when their sales engine isn’t working at full capacity. The issues usually revolve around a lack of process, kpi’s, metrics and funnel bloat. With over 25 years experience building and managing inside and field sales organizations, SOMAmetrics has diagnosed and corrected sales challenges at over 60 companies.
Read More >
Sellers that deeply understand their customers have more compelling messaging and are able to close more deals, faster, and at a lower selling cost. Identifying the right industries, the right types of accounts within those industries, and the right decision makers to target is the first and most critical step to accelerating revenue growth.
Read More >
Without a compelling value proposition, buying cycles take too long and sales discussions quickly deteriorate into price discounts. With the right personas identified, the next step is developing a powerful value proposition and messaging that quickly tell your buyers the immediate impact you can make on their business.
Read More >
High quality digital content is what today’s digitally savvy buyers consume before engaging in a sales process. Companies with little or no digital assets practically cease to exist. Powerful value propositions get you interested, but to really get you meetings, they must be backed by deeply researched and compelling digital content that substantiate your claim.
Read More >
Targeted digital campaigns enable sellers to reach their intended personas with highly integrated messages through a variety of media that these personas use, significantly increasing buyer readiness.
With your target, value prop, and digital assets ready, the final step is to generate the necessary number of highly qualified leads you need to grow sales and profits by as much as 50%. Precise execution is key to achieving optimal results.
Read More >
Our Digital Campaign Execution
Email marketing is still the most effective way to engage B2B decision makers. However, best practices must be followed to achieve optimal results and avoid harmful consequences.
Social media marketing is an effective way to increase brand recognition, making your email marketing campaigns even more successful. Like all things, there is a right way to do them.
Paid and Organic search optimization increase traffic as well as conversion and are powerful, especially when combined with digital ads.
High quality digital content is what today’s digitally savvy buyers consume before engaging in a sales process. Companies with little or no digital assets practically cease to exist. Powerful value propositions get you interest, but to really get you meetings, they must be backed by deeply researched and compelling digital content that substantiate your claim.
Continuous improvement is the key to ensuring high ROI on digital marketing campaigns. Weekly tracking, measuring, and analysis is how world-class digital campaigners ensure their messaging is always on target and resulting in increased sales.
Email Marketing
Email marketing is still the most effective way to engage B2B decision makers. However, best practices must be followed to achieve optimal results and avoid harmful consequences.
Social Media Marketing
Social media marketing is an effective way to increase brand recognition, making your email marketing campaigns even more successful. Like all things, there is a right way to do them.
Paid & Organic Search Optimization
Paid and Organic search optimization increase traffic as well as conversion and are powerful, especially when combined with digital ads.
Metrics and KPIs
Without clearly defined Metrics and Key Performance Indicators (KPIs), it is impossible to execute the best of strategies as there is no way to know what is working and what isn’t.
Metrics and KPIs provide a constant benchmark for continuous improvement towards attaining and maintaining a leadership position.
Analytics & Reporting
Continuous improvement is the key to ensuring high ROI on digital marketing campaigns. Weekly tracking, measuring, and analysis is how world-class digital campaigners ensure their messaging is always on target and resulting in increased sales
Email Marketing
Email marketing is still the most effective way to engage B2B decision makers. However, best practices must be followed to achieve optimal results and avoid harmful consequences.
Social Media Marketing
Social media marketing is an effective way to increase brand recognition, making your email marketing campaigns even more successful. Like all things, there is a right way to do them.
Paid & Organic Search Optimization
Paid and Organic search optimization increase traffic as well as conversion and are powerful, especially when combined with digital ads.
Metrics and KPIs
Without clearly defined Metrics and Key Performance Indicators (KPIs), it is impossible to execute the best of strategies as there is no way to know what is working and what isn’t.
Metrics and KPIs provide a constant benchmark for continuous improvement towards attaining and maintaining a leadership position.
Analytics & Reporting
Continuous improvement is the key to ensuring high ROI on digital marketing campaigns. Weekly tracking, measuring, and analysis is how world-class digital campaigners ensure their messaging is always on target and resulting in increased sales
Industries We Serve
Our Technology Stack
Read Our Success Stories
The dramatic impact of a 4-month targeted campaign on new customer acquisition.
How 14 demos were booked in the first 3 weeks of an ABM campaign, with 2 deals closed in the first 60 days.
Bringing sales practices, metrics & KPIs, and sales training brought immediate increases in sales performance.
Check Out the Following Free Resources
How to create decision-enabling content that converts and feeds your sales team with Conversation Ready Leads.
The solution is not more outbound calls and emails, but smarter marketing that works.
Increase your Sales Velocity by at least 50%
