Today’s leading companies win twice as many new customers and grow 3 times faster.

B2B buying has changed. It is no longer Sales, but Marketing that drives it and the reason is simple. Today’s digital buyers prefer to research and select vendors. Here is how to get on their short list.

SOMAmetrics provides highly experienced Sales Development professionals, with at least 5-7 years of field or inside sales experience to call, qualify, and set appointments for our clients.

SOMAmetrics helps clients design, implement, and manage highly effective Inside Sales organizations that can generate 50% or more of a company’s new sales.

If you have not fully optimized your or are not fully using its capabilities, then you are not getting your money’s worth out of it. Let’s take a look and show you how you can vastly improve your ROI on your current implementation.


The Hidden Numbers That Drive B2B Sales Growth in the Digital Age

Three Operational Excellence Areas That CEOs and Sales Execs Must Understand to Consistently Win New Business in the Age of the Digital Decision Maker

The Future of B2B Selling: Content-Driven, Account-Based Marketing

Three Operational Excellence B2B Sales have changed, forever. What happened, and why?

SOMAmetrics has exceeded my expectations.

Vaseem Anjum, Founder/CEO

We have had great success with SOMAmetrics to the point where we keep going back to them on a regular basis for additional help.

Alan Brisbane, Chief Operating Officer

Alicia Assefa is the most effective Sales Leader I have ever worked with.

Michael Praeger, Founder/CEO

Case Studies

case study 2

Targeted Marketing: 792% ROI in 120 days

The dramatic impact of a 4-month targeted campaign on new customer acquisition.

$2.4 Million in New Sales Opportunities with ABM

How a small third-party software vendor become central to the IT strategy of some of the leading Global Financial Service firms.

60 Day ABM Success Story resulting in 278% ROI

How 14 demos were booked in the first 3 weeks of an ABM campaign, with 2 deals closed in the first 60 days.

From Startup to 4 Demos a week in 6 Months

How targeted email and phone campaigns enabled this startup to begin booking 12-15 demos per month within six months and build over $647K in sales pipeline.

246% Sales Pipeline Growth in 90 Days

Bringing sales practices, metrics & KPIs, and sales training brought immediate increases in sales performance.

case study 6

Establishing Market Presence with Digital Content Strategy

How a client was able to achieve its goal of becoming a lead provider to the Medical Devices sector through targeted ABM campaigns.


Validate the Effectiveness of your Value Proposition.

When your company’s messaging is not clear or compelling, it is difficult for your customers to find you and see you as a solution. Validate that your value proposition is powerful and compelling with a FREE Value Prop Analysis. 



digital selling in the B2B marketplace

B2B Selling in the Era of the Digital Buyer

  The B2B marketplace is evolving faster than ever. In an increasingly automated world, sales representatives must leverage technology and analytics to adapt to changing customer needs and drive higher-value strategic sales through digital selling. Emerging research from McKinsey shows that B2B sellers often struggle between choosing a great sales force and great digital capabilities.

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Sales Metrics and KPIs in B2B Sales

Optimizing sales productivity requires a top-down approach that synthesizes business sales goals with an individual representative’s daily performance. Sales metrics, specifically key performance indicators, provide visibility into the fundamental factors that ultimately drive sales initiatives and scalable growth.  What are Metrics and KPIs? Sales metrics and key performance indicators (KPIs) are oftentimes used interchangeably, but

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Accountable Leadership in a High-Performance Culture

Management often makes the mistake of measuring the performance of individuals based on the belief that strong personal performance leads to strong corporate performance, rather than focusing on accountable leadership. This is true only when management understands all the dynamics in the organization that lead to successful business outcomes, and when the business environment is

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The Right Measures of Accountability Matter

Traditionally, employees are taught that if they designed a tight system and measured everything that could be measured, they would have enough accountability. If everyone did everything they were supposed to do and did it well, they were assured of success. Well, now we know that doesn’t work. In fact, it’s a prescription for failure!

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These Five Factors Are Affecting Revenue Growth

A study by Bain and Company shows an alarming trend: the cost of sales and marketing is growing faster than revenues. Half of the companies surveyed experienced their sales and marketing costs rising faster than revenues. Ironically, when companies achieved high revenue growth, their costs of sales and marketing, as a percentage of sales, remained

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