Double the performance of your SDR Team in 6 months

Only 48% of SDRs meet their pipeline quota. And that means your entire Sales organization that relies on them is also underperforming.

If your sales pipeline is not sufficient to support your sales target, the solution is not to hire more Sales Development Reps, but to fix the reason why your existing SDRs are underperforming.

If you are experiencing one or more of the problems listed below, we can help.

Your SDRs are not setting up enough appointments for your sales team
Your SDRs are not setting appointments with the right people
Too many appointments are getting cancelled prior to the meeting
Your sales pipeline is not growing at the expected rate

SOMAmetrics helps clients double the effectiveness of their SDR teams so they can set more appointments with the right lead–resulting in 2X increase in sales pipeline in 6 months.

THE PROBLEM

Customer acquisition costs have jumped by 60% of what they used to be just a few years ago. Today, buyers are more sophisticated and more elusive than ever before.

Without a deep understanding of your buyers—their pains, goals, and priorities— all messaging is SPAM that they will block out immediately.

0 Billion

Emails sent each day

0 Billion

Text messages sent each day

0 Million

Robo-calls made each day

If your Sales Development Reps (SDRs) are struggling to meet their pipeline quotas, it could be due to one or more of the following:

They don’t know how to prospect at a high level (talk to senior decision makers)
They don’t know enough about the industry or segment they are calling into and their messaging is too generic
They don’t have enough domain expertise to see how their product can change key metrics for the prospect they are talking to.

As a result, they can’t reach the right people, and when they do, they struggle to book a meeting. To make matters worse, between 30-40% of meetings are canceled because prospects don’t see enough value to keep them.

The financial consequences are dire in that low SDR productivity leads to low sales productivity and missed revenue targets.

Hiring more SDRs without fixing these problems only increases the cost with little improvement on the revenue side.

THE SOLUTION - Advanced SDR Support

Fortunately, these are problems that can be fixed cost-effectively. What your SDRs need is advanced support to perform at a much higher level.

Industry Segment Brief

Provide your SDRs with well-researched briefs on the segments they will be calling on so they can carry knowledgeable and value-add conversations with prospects

Situational Fluency

Train SDRs on the business impact of your products so they can carry business (not feature) level conversations with senior execs

Advanced SDR Training

Train your SDRs to prospect at C-level so they know how to engage and uncover pain so their prospects want to have a meeting with your reps

Engagement Tools & Content

Provide them with the expertly written emails and content that engage prospects and lead them to agree to and keep appointments with your reps

SDR Process Best Practices

Build-in best practices and processes for managing the leads in the SDR pipelines and increase lead velocity

Metrics & KPIs

Define, build-in, and manage metrics and KPIs that provide the necessary performance feedback to each SDR so they continually improve their performances

Systems & Tools Setup

Setup and optimize the tools your SDRs use (such as Salesforce, Outreach, Linked Sales Navigator or similar) to increase their efficiencies and productivities.

High Performance Team Lead Coaching

Provide high performance coaching to the SDR Managers and team leads so they can continue to improve their team's performance

Your Tiered SDR Setup

It is likely that you have setup your SDRs in tiers:

Business Development Reps (BDRs) who take in Inbound calls and form-fills to qualify and set appointments.
Junior SDRs that receive leads from marketing on which they need to follow up, qualify, and schedule appointments.
Senior SDRs who are calling into assigned accounts that they first need to research and call to support their Account Executives who have been assigned to those accounts

The eight-piece SDR Support Package discussed above works just as effectively for all three tiers. What changes is the level of support each tier receives. For example, senior SDRs that are assigned to specific accounts receive complete briefs on their assigned accounts enabling them to run a full ABM campaign on those targeted accounts. This is a game changer.

Unmatchable SDR Performance You Can Expect

As a result of the above support, you should see at least a doubling of performance within the first 6 months.

100%

increase in performance in 4-6 months

By investing a small amount to improve SDR performance, your net return on total SDR cost is nearly 3X of what it was before improvement.

178%

Increase in SDR improvement project ROI

3 EASY ENGAGEMENT STEPS

Here is a low risk approach for you to determine if this is the right program for your SDR Team.

let’s schedule a call to discuss your targets, where you are today, and what you have tried so far to fix the issue.

Lets conduct a quick 2-day assessment of your teams, team leads, systems and processes to identify gaps and make recommendations.

if you accept our recommendations, we can immediately begin the improvement steps to rapidly obtain results for you.

Ready to Talk?

WHY SOMAMETRICS

We fulfill over 90% of the marketing needs growing B2B companies have for less than 50% of what it would cost them to fulfill in house

With all our experience working with over a hundred companies, we learn fast and begin delivering results by the 6th week of our engagement—half the time it takes internal resources to reach the same effectiveness level.

You can use us to launch a new product, target a very specific market or two, for ABM, for ongoing marketing support or for a one-time project, or any other way you wish. And, you can add or remove services anytime you want.

We have deep experience in a wide range of industries including: Financial Services, Healthcare, Education, Government, Transportation & Logistics, and Manufacturing.

We offer a wide range of marketing services including: Content Marketing, Sales Enablement, Web Design, SEO/SEM, Social Media Marketing, and more.

All our agreements are month to month with just 15 day’s notice to terminate if needed. We rely on our exceptional service and value to keep our customers, not long-term contracts.

There is a science to generating high quality, Conversation-Ready Leads.

Your prospects want to solve their problems. That is what they really care about.
If you can demonstrate that you truly understand their problems and provide credible evidence of how you can solve these problems, you will win their trust—and eventually their business. Content Marketing is how you get that done.

OUR SOLUTIONS

Industries We Serve

Our Technology Stack

"We have had great success with SOMAmetrics to the point where we keep going back to them on a regular basis for additional help."

"SOMAmetrics has exceeded my expectations."

"Alicia Assefa is the most effective Sales Leader I have ever worked with."

"I can’t believe we are at the end of the project. It went by so quickly. Alicia is amazing! I thank her so much for all that she did for us at PROS. She made such a difference and she was so much fun to work with. We will miss having her here."