How do you consistently win
new customers?
SOMAmetrics is a marketing strategy & execution practice with a proven 4-step process for differentiating clients from their competitors so they can consistently win new business.
Our Process
1. Identify
Identify a market segment with a compelling need that your company can address better than your competitors.
1. Identify
Identify a market segment with a compelling need that your company can address better than your competitors.
2. Differentiate
Don't try to be everything to everyone. Make it very clear to your target audience that you are the ONLY viable option for solving their critical problem.
2. Differentiate
Don't try to be everything to everyone. Make it very clear to your target audience that you are the ONLY viable option for solving their critical problem.
3. Substantiate
Go beyond just being noticed. Prove you are the only viable alternative by providing deep, evidence-based content to support your claim.
3. Substantiate
Go beyond just being noticed. Prove you are the only viable alternative by providing deep, evidence-based content to support your claim.
4. Execute
Build a highly targeted marketing & business development campaign that delivers a specific message to a specific customer profile, backed by evidence, to bring your prospects to you.
4. Execute
Build a highly targeted marketing & business development campaign that delivers a specific message to a specific customer profile within a specific niche.
FREE VALUE PROP ANALYSIS
Validate the Effectiveness of your Value Proposition.
When your company’s messaging is not clear or compelling, it is difficult for your customers to find you and see you as a solution. Validate that your value proposition is powerful and compelling with a FREE Value Prop Analysis.
FEATURED
INSIGHTS
B2B Sales have changed. Here’s the data that proves it.
March 27, 2018
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When it comes to B2B sales, 73% of all B2B companies say that winning new customers is their top priority. Yet, 50% of B2B Sales Leaders don’t believe they can meet their targets. Here is the research data that explains why. Business-to-Business (B2B) buying has always worked the same way. There is a new initiative
The 3 Key Steps to Optimize your Content Marketing Strategy with White Papers
March 30, 2018
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Increase Your Customer Base with 4 Handy Checklists (Quadrant 3)
October 10, 2017
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COnnect With Us
510.346.5800
reach@somametrics.com