Accelerate your growth by rethinking your Lead Generation Strategy

Improve the quality of your leads by just 25% and realize a 76.3% increase in sales.

SOMAmetrics is a revenue-focused B2B content marketing agency that delivers High Quality, Conversation-Ready Leads that convert faster and at a higher rate.

THE PROBLEM

Today’s buyers are not the same as even 10 years ago. They have different expectations and preferences.

Increasing complexity, volatility, and uncertainty are the new realities we live in.

What buyers want is well-researched, thought-provoking information on how to navigate through these complexities. 

What they are getting instead is an avalanche of low-value communication.

0 Billion
Emails sent each day
0 Billion
Text messages sent each day
0 Million
Robo-calls made each day

THE SOLUTION

The job of marketing is to change minds—to give prospects a compelling reason to buy.

What changes minds is a powerful new idea backed by sufficient evidence that it will work. The two together create what we call decision-enabling content.

Anything else is noise that buyers try to block out.

The Three Nurtured Needs

AWARENESS
Fully understand they have a problem, motivated to address it now, understand how they can solve it, looking for a viable partner. 

SIZE
3-5% of your target market

FUNNEL JOURNEY
Enter the Top of Funnel and quickly go to the Bottom of Funnel, skipping the Middle Funnel.

READY TO TALK
Within 1-2 weeks after they find out about you

AWARENESS
Have had some internal conversation and are beginning to be aware they have a problem.
Looking to learn more and evaluate options for solving the problem.

SIZE
20-30% of your target market

FUNNEL JOURNEY
Enter the Top of Funnel and quickly move to Middle of Funnel content.

READY TO TALK
Within 2-3 months after they find out about you

AWARENESS
Have no clue they have a problem.
They must first be aware if they have a problem before they start looking for alternatives on how to solve the problem.

SIZE
65% to 75% of your target market

FUNNEL JOURNEY
Requires a lot of education and nurturing. Need multiple Top of Funnel journeys before moving to Middle and Bottom Funnels.

READY TO TALK
Within 9-12 months after they find out about you

What We Know

There are four factors that affect sales growth:

Pipeline Value

The quality leads in your pipeline

Average Deal Size

The average dollar amount of each sales opportunity

Conversion Speed

How fast you can close a deal

Conversion Rate

Your average closing ratio

What the Data Shows Us

The #1 factor that determines the rate of your sales growth is the quality of leads in your sales pipeline.

Improve the value of your pipeline, and you automatically improve all the other factors that depend on it.

It is by far the quality of leads—not the quantity—that determines the value of your pipeline.

Improve Quality of Leads by 25% and automatically increase annual sales by 73.6% without increasing sales reps, or even an increase in sales leads.

That's Where We Come In

SOMAmetrics is a revenue-focused content marketing agency that delivers High Quality Conversation-Ready Leads that convert faster and at a higher rate for the lowest marketing spend. To dramatically increase the value of your sales pipeline, Rethink how you generate leads:

Focus ONLY on the best prospects (industry, types of companies, Key personas).

Deeply research to understand their issues, concerns, pains, and what these pains cost them.

Develop a compelling value proposition with demonstrable ROI.

Back this claim with well-researched, decision enabling digital content that establishes you as a thought leader.

Reach and engage them however they want to be engaged, on the media of their choice.

This is the future of B2B Marketing & Sales.

To earn the right to continue to engage, you must add value at every touch. To add value, you must truly know your prospects and their world.

WHY SOMAMETRICS

High ROI and Effectiveness

We fulfill over 90% of the marketing needs growing B2B companies have for less than 50% of what it would cost them to fulfill in house

Rapid Time to Results

With all our experience working with over a hundred companies, we learn fast and begin delivering results by the 6th week of our engagement—half the time it takes internal resources to reach the same effectiveness level.

Highly Flexible and Scalable

You can use us to launch a new product, target a very specific market or two, for ABM, for ongoing marketing support or for a one-time project, or any other way you wish. And, you can add or remove services anytime you want.

Wide Industry Expertise

We have deep experience in a wide range of industries including: Financial Services, Healthcare, Education, Government, Transportation & Logistics, and Manufacturing.

One Stop Shop

We offer a wide range of marketing services including: Content Marketing, Sales Enablement, Web Design, SEO/SEM, Social Media Marketing, and more.

Flexible Engagement

All our agreements are month to month with just 15 day’s notice to terminate if needed. We rely on our exceptional service and value to keep our customers, not long-term contracts.

There is a science to generating high quality, Conversation-Ready Leads.

Your prospects want to solve their problems. That is what they really care about.
If you can demonstrate that you truly understand their problems and provide credible evidence of how you can solve these problems, you will win their trust—and eventually their business. Content Marketing is how you get that done.

OUR SOLUTIONS

Content Marketing

Account Based Marketing

Sales Enablement

Sales Optimization

Sales & Marketing Operations

Industries We Serve

Our Technology Stack

Read Our Success Stories

The dramatic impact of a 4-month targeted campaign on new customer acquisition.

How 14 demos were booked in the first 3 weeks of an ABM campaign, with 2 deals closed in the first 60 days.

Bringing sales practices, metrics & KPIs, and sales training brought immediate increases in sales performance.

Check out our Free Resources for Accelerated Growth

Educating B2B buyers returns the highest revenue growth rate compared to any other sales and marketing spend

An Execution Framework for overcoming the challenges and complexities of ABM to realize high ROI on ABM campaigns.

Revenue-focused marketing that delivers sales growth at the lowest marketing spend.

 

The solution is not more outbound calls and emails, but smarter marketing that works.