Double the performance of your SDR Team in 6 months
Only 48% of SDRs meet their pipeline quota. And that means your entire Sales organization that relies on them is also underperforming.
If your sales pipeline is not sufficient to support your sales target, the solution is not to hire more Sales Development Reps, but to fix the reason why your existing SDRs are underperforming.
If you are experiencing one or more of the problems listed below, we can help.
- Your SDRs are not setting up enough appointments for your sales team
- Your SDRs are not setting appointments with the right people
- Too many appointments are getting cancelled prior to the meeting
- Your sales pipeline is not growing at the expected rate
SOMAmetrics helps clients double the effectiveness of their SDR teams so they can set more appointments with the right lead–resulting in 2X increase in sales pipeline in 6 months.
Customer acquisition costs have jumped by 60% of what they used to be just a few years ago. Today, buyers are more sophisticated and more elusive than ever before.
Without a deep understanding of your buyers—their pains, goals, and priorities— all messaging is SPAM that they will block out immediately.
If your Sales Development Reps (SDRs) are struggling to meet their pipeline quotas, it could be due to one or more of the following:
- They don’t know how to prospect at a high level (talk to senior decision makers)
- They don’t know enough about the industry or segment they are calling into and their messaging is too generic
- They don’t have enough domain expertise to see how their product can change key metrics for the prospect they are talking to.
As a result, they can’t reach the right people, and when they do, they struggle to book a meeting. To make matters worse, between 30-40% of meetings are canceled because prospects don’t see enough value to keep them.
The financial consequences are dire in that low SDR productivity leads to low sales productivity and missed revenue targets.
Hiring more SDRs without fixing these problems only increases the cost with little improvement on the revenue side.
THE SOLUTION - Advanced SDR Support
Fortunately, these are problems that can be fixed cost-effectively. What your SDRs need is advanced support to perform at a much higher level.
Your Tiered SDR Setup
It is likely that you have setup your SDRs in tiers:
- Business Development Reps (BDRs) who take in Inbound calls and form-fills to qualify and set appointments.
- Junior SDRs that receive leads from marketing on which they need to follow up, qualify, and schedule appointments.
- Senior SDRs who are calling into assigned accounts that they first need to research and call to support their Account Executives who have been assigned to those accounts
The eight-piece SDR Support Package discussed above works just as effectively for all three tiers. What changes is the level of support each tier receives. For example, senior SDRs that are assigned to specific accounts receive complete briefs on their assigned accounts enabling them to run a full ABM campaign on those targeted accounts. This is a game changer.
Unmatchable SDR Performance You Can Expect
As a result of the above support, you should see at least a doubling of performance within the first 6 months.
increase in performance in 4-6 months
By investing a small amount to improve SDR performance, your net return on total SDR cost is nearly 3X of what it was before improvement.
Increase in SDR improvement project ROI
3 EASY ENGAGEMENT STEPS
Here is a low risk approach for you to determine if this is the right program for your SDR Team.
let’s schedule a call to discuss your targets, where you are today, and what you have tried so far to fix the issue.
Lets conduct a quick 2-day assessment of your teams, team leads, systems and processes to identify gaps and make recommendations.
if you accept our recommendations, we can immediately begin the improvement steps to rapidly obtain results for you.
Ready to Talk?
High ROI and Effectiveness
We fulfill over 90% of the marketing needs growing B2B companies have for less than 50% of what it would cost them to fulfill in house
Rapid Time to Results
With all our experience working with over a hundred companies, we learn fast and begin delivering results by the 6th week of our engagement—half the time it takes internal resources to reach the same effectiveness level.
Highly Flexible and Scalable
You can use us to launch a new product, target a very specific market or two, for ABM, for ongoing marketing support or for a one-time project, or any other way you wish. And, you can add or remove services anytime you want.
Wide Industry Expertise
We have deep experience in a wide range of industries including: Financial Services, Healthcare, Education, Government, Transportation & Logistics, and Manufacturing.
One Stop Shop
We offer a wide range of marketing services including: Content Marketing, Sales Enablement, Web Design, SEO/SEM, Social Media Marketing, and more.
All our agreements are month to month with just 15 day’s notice to terminate if needed. We rely on our exceptional service and value to keep our customers, not long-term contracts.
There is a science to generating high quality, Conversation-Ready Leads.
Your prospects want to solve their problems. That is what they really care about.
If you can demonstrate that you truly understand their problems and provide credible evidence of how you can solve these problems, you will win their trust—and eventually their business. Content Marketing is how you get that done.
Account Based Marketing
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Read Our Success Stories
The dramatic impact of a 4-month targeted campaign on new customer acquisition.
How 14 demos were booked in the first 3 weeks of an ABM campaign, with 2 deals closed in the first 60 days.
Check out our Free Resources for Accelerated Growth
Educating B2B buyers returns the highest revenue growth rate compared to any other sales and marketing spend
An Execution Framework for overcoming the challenges and complexities of ABM to realize high ROI on ABM campaigns.
Revenue-focused marketing that delivers sales growth at the lowest marketing spend.