Today’s leading companies win twice as many new customers and grow 3 times faster.
B2B buying has changed. It is no longer Sales, but Marketing that drives it and the reason is simple. Today’s digital buyers prefer to research and select vendors. Here is how to get on their short list.
SOMAmetrics provides highly experienced Sales Development professionals, with at least 5-7 years of field or inside sales experience to call, qualify, and set appointments for our clients.
SOMAmetrics helps clients design, implement, and manage highly effective Inside Sales organizations that can generate 50% or more of a company’s new sales.
If you have not fully optimized your Salesforce.com or are not fully using its capabilities, then you are not getting your money’s worth out of it. Let’s take a look and show you how you can vastly improve your ROI on your current implementation.
Three Operational Excellence Areas That CEOs and Sales Execs Must Understand to Consistently Win New Business in the Age of the Digital Decision Maker
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The B2B marketplace is evolving faster than ever. In an increasingly automated world, sales representatives must leverage technology and analytics to adapt to changing customer needs and drive higher-value strategic sales through digital selling. Emerging research from McKinsey shows that B2B sellers often struggle between choosing a great sales force and great digital capabilities.
Optimizing sales productivity requires a top-down approach that synthesizes business sales goals with an individual representative’s daily performance. Sales metrics, specifically key performance indicators, provide visibility into the fundamental factors that ultimately drive sales initiatives and scalable growth. What are Metrics and KPIs? Sales metrics and key performance indicators (KPIs) are oftentimes used interchangeably, but
Management often makes the mistake of measuring the performance of individuals based on the belief that strong personal performance leads to strong corporate performance, rather than focusing on accountable leadership. This is true only when management understands all the dynamics in the organization that lead to successful business outcomes, and when the business environment is
Traditionally, employees are taught that if they designed a tight system and measured everything that could be measured, they would have enough accountability. If everyone did everything they were supposed to do and did it well, they were assured of success. Well, now we know that doesn’t work. In fact, it’s a prescription for failure!
A study by Bain and Company shows an alarming trend: the cost of sales and marketing is growing faster than revenues. Half of the companies surveyed experienced their sales and marketing costs rising faster than revenues. Ironically, when companies achieved high revenue growth, their costs of sales and marketing, as a percentage of sales, remained
Executing Account Based Marketing (ABM) In-house Account Based Marketing (ABM) requires a variety of skills and is resource intensive. Industry and Account researchers, analysts, writers, graphic designers, and more come together to create an effective campaign. Many managers feel they have better control over ABM projects if they hire employees that will be sitting close