Accelerate growth by rethinking how you market–and generate the right leads.
SOMAmetrics is a revenue-focused B2B content marketing agency that delivers High Quality Conversation-Ready Leads that convert faster and at a higher rate.
The job of marketing is to change minds—to give prospects a compelling reason to buy.
What changes minds is a powerful new idea backed by sufficient evidence that it will work. The two together create what we call decision-enabling content.
Anything else is noise that buyers try to block out.
The New B2B Selling Realities.
Complex. Volatile. Uncertain.
Number of startups launched
every year
Number of B2B decision makers who prefer remote human interactions
Percentage of key Decision Makers who are Millennials
Number of B2B customers that change vendors within 24 months
Intense Competition fueled by rapidly changing buyer preferences and expectations.
Today's B2B Sales is seriously broken.
Buyers are tired of being bombarded with millions of low value emails, texts, and calls—and they have become experts at blocking these out.
294 Billion
Emails sent each day
6 Billion
Text messages
sent each day
160 Million
Robo-calls made
each day
To win business, sellers must first win buyers’ trust and confidence.
In today’s complex, highly volatile, and rapidly changing world, what buyers need is well-researched, verifiable information they can use to navigate through their challenges.
Buyers are looking for thought leadership in the face of constant change.
What we Know
There are four factors that affect sales growth:
Pipeline Value
The quality leads in your pipeline
Average Deal Size
The average dollar amount of each sales opportunity
Conversion Speed
How fast you can close a deal
Conversion Rate
Your average closing ratio
What the Data Shows Us
Improve the value of your pipeline, and you automatically improve all the other factors that depend on it.
It is by far the quality of leads—not the quantity—that determines the value of your pipeline.
The #1 factor that determines the rate of your sales growth is the quality of leads in your sales pipeline.
Ready to Talk?
Improve Quality of Leads by 25% and automatically increase annual sales by 73.6% without increasing sales reps, or even an increase in sales leads.
73.6%
Increase in Sales
That's Where We Come In
SOMAmetrics is a revenue-focused content marketing agency that delivers High Quality Conversation-Ready Leads that convert faster and at a higher rate for the lowest marketing spend.
To dramatically increase the value of your sales pipeline, Rethink how you generate leads:
Focus ONLY on the best prospects (industry, types of companies, Key personas).
Deeply research to understand their issues, concerns, pains, and what these pains cost them.
Develop a compelling value proposition with demonstrable ROI.
Back this claim with well-researched, decision enabling digital content that establishes you as a thought leader.
Reach and engage them how they want to be engaged, on the media of their choice.
This is the future of B2B Marketing & Sales.
To earn the right to continue to engage, you must add value at every touch. To add value, you must truly know your prospects and their world.
There is a science to generating high quality, Conversation-Ready Leads.
Your prospects want to solve their problems. That is what they really care about.
If you can demonstrate that you truly understand their problems and provide credible evidence of how you can solve these problems, you will win their trust—and eventually their business. Content Marketing is how you get that done.
Industries We Serve
Ready to Talk?
Our Core Services
Sales Optimization
Increase your Sales effectiveness by more than 25% in 60 days.
SOMAmetrics has developed a proven 5-step process for rapidly improving B2B sales performance
Digital Content Development
Develop compelling, decision-enabling content that drives sales growth.
SOMAmetrics helps clients drive sales growth through decision enabling content developed through a scientific process.
High Quality Lead Generation
Develop conversation-ready leads that close faster and at a higher rate to drive High Growth.
SOMAmetrics helps clients drive sales growth through content-driven digital marketing campaigns that produce high quality, conversation-ready sales leads.
Sales & Marketing Operations
High Growth depends on Intelligent Sales & Marketing Operations—data that drives the next action that leads to the best result.
Sales & Marketing automation tools such as Salesforce and HubSpot are only as good as how well you configure, optimize, and maintain them.
Our Technology Stack
A few of our Clients
Software Financial Services
Avid Xchange
Ceridian
DIMONT
DocMagic
OpenClose
Technology Services
Assured Technology
Coplex
GlobalSoft
Instaclustr
Primex Wireless
RagingWire Data Centers
Software Healthcare
Incrediwear
LUMEDX
Previon
Read Our Success Stories
The dramatic impact of a 4-month targeted campaign on new customer acquisition.
How 14 demos were booked in the first 3 weeks of an ABM campaign, with 2 deals closed in the first 60 days.
Bringing sales practices, metrics & KPIs, and sales training brought immediate increases in sales performance.
Check out our Free Resources for Accelerated Growth
How to create decision-enabling content that converts and feeds your sales team with Conversation Ready Leads.
The solution is not more outbound calls and emails, but smarter marketing that works.