Digital Content Development

Develop compelling, decision-enabling content that drives sales growth.
SOMAmetrics helps clients drive sales growth through decision enabling content developed through a scientific process:

Persona Analysis and Development

Sellers that deeply understand their customers have more compelling messaging and are able to close more deals, faster, and at a lower selling cost. Start by intimately knowing your best customers.

Compelling Value Proposition

Without a compelling value proposition, offerings become commodities, unnecessarily prolonging sales cycles. Sales discussions deteriorate into price haggling.

Digital Content Creation

Today's digitally savvy buyers prefer to do their own research before engaging Sales. High Quality, decision-enabling content is what they consume—leading them to want to be contacted by Sales.

Related Case Studies

Scaling Demand and Lead Generation with Decision-enabling Content

How a tech company went after three different markets in nine months using a planned, targeted approach

Market Research for New Market Entry

A methodical, research based approach to identifying attractive markets and Developing Go-to-market strategies

Supporting a Global Business Development Team with Content

How a global publicly traded company used our services to increase the effectiveness of its BDR team by 67%

Establishing Market Presence with Digital Content Strategy

How a client was able to achieve its goal of becoming a leading provider to the Medical Devices sector through targeted ABM campaigns.

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