About SOMAmetrics

SOMAmetrics is a revenue-focused B2B content marketing agency that delivers High Quality, Conversation-Ready Leads that convert faster and at a higher rate.

Our Core Values

Learn Rapidly.

Deliver Quality.

Make Positive Impact Immediately and Continually.

Our Belief

At SOMAmetrics, we believe that all companies should have access to top quality marketing services.

We are dedicated to providing world class marketing services to small and mid-sized businesses (SMB) for a third or less of what it would cost them to produce in-house.

Our Philosophy

The job of marketing is to change minds—to give prospective buyers a compelling reason to buy. What changes minds is a powerful new idea backed by sufficient evidence that it will work. The two together create what we call decision-enabling content.

Our Vision

Our vision is to be a world-class provider of marketing content and delivery operations to small and mid-sized (SMB) tech companies.

Our Mission

We strive to be the most empowering creative content company that delivers well-researched, decision-enabling content that changes minds, builds trust, and compels a buy decision.


Alicia Assefa

COO & Co-Founder

Eskinder Assefa

CEO & Co-Founder​

Frances Yang

Lead Designer

Linh Le

Researcher / Analyst

Neha Shah


Taylor Targioni

Lead Writer

Ashley Kua

Marketing Data Analyst

Contact Us Today

Address: 1847 Berkeley Way

Berkeley, CA 94703

Business Hours: 8:30a-6:00p M-F