About us

SOMAmetrics is a revenue-focused marketing agency, delivering high quality leads that close faster and at a higher rate. Our proven process identifies the best targets, defines the most compelling messaging, and runs highly targeted, digital campaigns—for about 35% of what it costs clients to do internally

SOMAmetrics has worked with nearly a hundred clients—from startups to Fortune 500 companies— spanning a number of industries including Healthcare, Financial Services, Education, Local  Government Agencies, Data Centers, Manufacturing, and Transportation & Logistics.

Our experience enables us to learn our clients selling environment quickly and deliver world class digital marketing and lead generation services faster and cheaper than what it costs our clients to do in house.

We obtain superior results because we are deeply committed to the Principle of SOMA, “Sales Optimization and Marketing Accountability”—the belief that the only purpose of marketing is to deliver leads that close faster, at a higher rate, and for larger deal sizes.

About us

SOMAmetrics is a revenue-focused marketing agency, delivering high quality leads that close faster and at a higher rate. Our proven process identifies the best targets, defines the most compelling messaging, and runs highly targeted, digital campaigns—for about 35% of what it costs clients to do internally

SOMAmetrics has worked with nearly a hundred clients—from startups to Fortune 500 companies— spanning a number of industries including Healthcare, Financial Services, Education, Local  Government Agencies, Data Centers, Manufacturing, and Transportation & Logistics.

Our experience enables us to learn our clients selling environment quickly and deliver world class digital marketing and lead generation services faster and cheaper than what it costs our clients to do in house.

We obtain superior results because we are deeply committed to the Principle of SOMA, “Sales Optimization and Marketing Accountability”—the belief that the only purpose of marketing is to deliver leads that close faster, at a higher rate, and for larger deal sizes.

Eskinder Assefa

CEO & Co-Founder​

As CEO, Eskinder is responsible for the overall growth and profitability of SOMAmetrics, and the development of the company’s vision and business strategy. He brings to this role over 20 years of experience in defining business strategy, products, systems, and partnerships.

Prior to this role, Eskinder was Director of Product Strategy & Business Development at Granicus, where he oversaw the company’s strategic partnerships and new product development efforts. While in this position, Eskinder forged the company’s product integration with AT&T U-verse, its first Government Training platform, and its first fully integrated digital public record.

Prior to that, Eskinder was VP of Business Development at GlobalSoft, where he was responsible for developing long-term service agreements with software companies in the Enterprise Application integration space. Eskinder has held similar positions in a variety of other high tech firms, charged with defining product and market strategies.

Eskinder received his MBA from Santa Clara University and his BS from University of San Francisco, and lives in the Bay Area in Northern California with his family.

Alicia Assefa

COO & Co-Founder​

Alicia Assefa has over 25 years of Telebusiness and Sales Management experience. She has worked with numerous high technology companies including, CA, Oracle Corporation, Informix Software, Sqribe, Aion Corporation, Blaze Software, Granicus, Intacct and Sanctum, to name a few.

As General Manager and Chief Operating Officer at SOMAmetrics, Alicia is responsible for the design and implementation of all our client projects.

Alicia specializes in designing and implementing Sales Best Practices for software companies. Most recently, she was Vice President, North America Teleprospecting, at CA, a multi-billion dollar software company. There she managed the North America Teleprospecting team who provided leads for the 5 major Business Units within CA. During her tenure at CA, she grew the Field Pipeline from $3.4M to $87M in a nine-month period. The revenue contribution, from her teams’ efforts grew from $4M to $17M in that same period. In addition, she implemented Salesforce.com, replacing SAP and developed the global Teleprospecting plan for her counterparts in EMEA, AsiaPac and South America.

Prior to that, Alicia was the Director of Inside Sales for Scientific Learning, an educational software company that provides reading intervention strategies to the K-12 public schools market. In this position, Alicia implemented a highly successful Inside Sales team. She grew revenue from $20,000 to $1,200,000 in under 8 months. She also designed and implemented a lead generation strategy (which included telemarketing) that generated over 200 leads for the Field team in under 3 months.

Alicia was the Director of Corporate Sales for Blaze Software, a provider of rules engine technology. In this position, Alicia grew the Corporate Sales team from 2 to 20 employees. Her team generated 30% of Blaze Software’s revenue and passed, on average, 180 qualified leads to Field Sales, each month.
Prior to joining Blaze Software, Alicia was the Director, Inside Sales at Computer Curriculum Corporation. During her tenure with CCC, Alicia grew the Inside Sales revenue from $6m to $13.7 million. She was instrumental in repositioning the department from a lead generation team to a revenue generation organization, with a focus on small districts with fewer than 5,000 students. In this market, she increased revenue by 270%. In 1998, her team was awarded Region of the Year for their revenue contribution and market strategies.

Alicia holds a B.A. in Theater Arts from the University of Delaware.

Joanne Gong

Client Success Manager

Alison Sprague

Copywriter

Gabriella Jimenez

Salesforce.com  Specialist

Linh Le

Social Media Analyst

Frances Yang

Designer

Harmonie Lau

Designer

Neha Shah

Designer

Taylor Targioni

Copywriter

Mandy Zhang

Data/SEO Analyst

Contact Us Today

Address: 1847 Berkeley Way

Berkeley, CA 94703

Business Hours: 8:30a-6:00p M-F