Our Core Values

Learn Rapidly.

Deliver Quality.

Make Positive Impact Immediately and Continually.

Our Belief

At SOMAmetrics, we believe that all B2B companies should have world-class SDR teams.

Thats why we are dedicated to providing tools, content, and best practices to elevate any SDR team to top-notch prospecting experts.

Our Philosophy

Today, most B2B companies have a wide range of software that increase SDR efficiency so they can do more in less time.

What is missing is a tool that increases SDR effectiveness so they are always focused on doing the right thing at the right time to build quality sales pipeline.

Our Vision

We envision to be the top provider of SDR effectiveness tools that elevate their expertise and drive revenue growth while lowering cost of sales.

Our Mission

We seek to help customers build world-class SDR teams that drive 70%+ revenue growth, transforming their SDRs into the spearhead of their company’s revenue growth engine.


Alicia Assefa

COO & Co-Founder

Eskinder Assefa

CEO & Co-Founder​

Alex Brown

Product Manager

Vivian Nguyen

Lead Designer

Linh Le

Researcher / Analyst

Ashley Headshot

Ashley Kua

Marketing Data Analyst

Contact Us Today

Address: 1847 Berkeley Way

Berkeley, CA 94703

Business Hours: 8:30a-6:00p M-F