Digital Content Development
Develop compelling, decision-enabling content that drives sales growth.
SOMAmetrics helps clients drive sales growth through decision enabling content developed through a scientific process:
Persona Analysis and Development
Sellers that deeply understand their customers have more compelling messaging and are able to close more deals, faster, and at a lower selling cost. Start by intimately knowing your best customers.
Compelling Value Proposition
Without a compelling value proposition, offerings become commodities, unnecessarily prolonging sales cycles. Sales discussions deteriorate into price haggling.
Digital Content Creation
Today's digitally savvy buyers prefer to do their own research before engaging Sales. High Quality, decision-enabling content is what they consume—leading them to want to be contacted by Sales.
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