Today’s buyers are highly digital, preferring to complete 80% or more of their buying journey digitally before even talking to a sales rep.
What they look for is information to help them understand their situation better so they can optimally decide on what next steps they need to take.
SOMAmetrics is a revenue-focused marketing agency that utilizes research, analysis, and best practices to help clients understand their customers better leading to highly differentiated products, services and messaging.
In all our client engagements, our emphasis on highly targeted digital campaigns starts with Persona Development and targeting.
Every marketer these days, regardless of brand or industry, wants to deliver the right ad at the right time to the right consumer on the right device for the best results.
Do you ever feel like your favorite companies just get you sometimes?For instance, I really enjoy how Netflix has different Twitter and Instagram accounts dedicated to their popular categories like Netflix Is A Joke (Comedy) and Strong Black Lead (African American audiences).
Precision marketing has been one of the most overused buzzwords in marketing in recent times. Marketers in North America and Europe have been much further along in their journey than their counterparts in the Asia Pacific region.
Knowing how to develop customer personas is a key factor in designing your customers’ journey. By understanding the specific characteristics of your audience, you can develop a deeper understanding of your customer needs, and how to solve those needs.