78% of B2B decision makers say that they routinely read white papers to inform their buying decisions. 

Help your prospects understand the key challenges they face, why current approaches no longer work; how a new powerful approach holistically addresses these challenges; and why you are the most viable and logical alternative to help them solve their challenges.

Visually summarize the most important challenges prospects face, and how your unique approach fully addresses these challenges, so they can be understood within minutes.

Provide your prospects with a complete checklist of steps that need to be taken to fully address their challenges, pointing out key gaps in their current systems and processes, and how you can fill those gaps for them.

Help your prospects navigate through competing alternatives with buyer guides that help them make smart tradeoffs, which features and functionalities are must-have and which are nice to haves, and how to calculate ROI and other financial metrics necessary to make an informed buying decision.

Automate your demand generation nurture emails based on industry, buying persona, and stage in buying so you have the right message for the right persona at the right time.

Humans are a visual animal. Make sure your social posts stand out both visually and by delivering high impact messages that are actually memorable and actionable.

Create a library of well-researched and highly informative blogs that continually build your company as a thought leader in your space, setting you apart from competitors. Post them on social media to increase your reach.

Educate your prospects with 90-120 second videos that describe the issues they face and the solutions that are readily available today. Build a YouTube playlist; show them on your product pages; post them on social media.