Account Based Marketing (ABM)
For B2B companies that sell complex, high-ticket items to enterprise accounts, Account Based Marketing (ABM) provides a disciplined, systematic approach to orchestrating customized communication across many stakeholders, increasing the likelihood of a win by as much as 80% over normal sales approaches.
However, ABM is very complex and difficult to execute correctly. It requires the alignment of goals, the commitments of sales and marketing, the careful selection of accounts and key roles, lots of customized and personalized content, and fully integrated tech stack for reliable reporting and insights.
Why SOMAmetrics is Different?
SOMAmetrics’ core business is generating high-quality B2B leads and converting these into Conversation Ready Leads that are well informed, have decision making power, and are ready to talk to your sales rep.
We specialize in engaging B2B decision makers, in our emails as well as in the digital content we develop. We utilize a fully-tested scientific approach to writing effective B2B emails for busy decision makers who receive hundreds of emails each day and have to make a decision in less than 1 second whether to open an email or not, and scan the entire email in under 3 seconds.
Don’t settle by putting your representation and first impression with prospective buyers into the hands of your junior BDRs.
Work with a seasoned B2B content marketing agency to provide your BDR and Sales teams the engagement tools they need to succeed and exceed their quota.