Compelling Value Proposition Development
Without a compelling value proposition, buying cycles take too long and sales discussions quickly deteriorate into price discounts.
SOMAmetrics has developed a highly scientific, revenue-focused approach to developing compelling value propositions that result in leads that close faster and at a higher rate.
We develop compelling value propositions only after a thorough Persona Development & Targeting exercise. As a result, our clients typically see immediate and measurable movement in their sales pipelines after their sales people begin adjusting how they talk to their prospects.
When customers evaluate a product or service, they weigh its perceived value against the asking price. Marketers have generally focused much of their time and energy on managing the price side of that equation, since raising prices can immediately boost profits.
Your value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor.