Content-driven Advertising​

If you haven’t optimized your digital content for search engines, you practically don’t exist.

What is Content-driven Advertising​

In today’s organizations, 90% of all product and service searches are done online; 50% of these searches are also on mobile devices. If you haven’t optimized your digital content for search engines, you practically don’t exist.

Why is Content-driven Advertising​ Critical

Today’s digitally savvy B2B buyers avoid salespeople until they are sure they are ready to speak with one. Phone calls are not returned, and neither are emails.

The most effective way to engage these savvy buyers is through high-quality digital content that has been search engine optimized to ensure it is in the top 5-10 search results by specific keywords.

In order to be in the long list of provider-contenders, you must first be found—that’s what paid and organic search guarantees for you.

Why SOMAmetrics?

Over the past ten years, SOMAmetrics has built its digital campaign skills across a variety of media including email, digital ads, and social media. Our success lies in our methodical approach of identifying the key personas, developing the value proposition, providing high value digital assets, and coordinating messaging across personas and media using our integrated campaign calendar.

Case Studies

How a small third-party software vendor became central to the IT strategy of some of the leading Global Financial Service firms.

B2B Sales have changed, forever. Find out what changed, why, and what you must do to continue to win in the era of the Digital Buyer.

Bringing sales practices, metrics & KPIs, and sales training brought immediate increases in sales performance.

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SEARCH ENGINE OPTIMIZATION

Inbound leads—potential leads that come to your website as a result of search—are a great source of potential business.

Step 1: Identify Site Bottlenecks

Regardless of the website building platform used, there will always be a way to measure engagements and find data on the happenings of your website. Identifying where the site is losing performance and/or user engagement is the first key step to creating targeted solution delivery.

Step 2: Solution Delivery

Identifying Site Bottlenecks and conducting deep internal research on pain points is the first step to ensuring a time efficient and optimal website development and SEO. Once a list of points are made, follow the steps outlined below to roll out your implementations.

Step 3: Measurement & Reiterative Testing

Once you have Identified Site Bottlenecks and completed an in-depth analysis of the Solution Delivery, we are in a position to begin collecting data to see how the solutions are impacting the site and, consequently, meeting business performance goals.

Step 4: Data Analysis

After Identifying Site Bottlenecks, Delivering Solutions, and understanding Measurement tools, we are now in a position to begin the deeper data analysis and providing tangible meaning to the data presented.