Over the past ten years, SOMAmetrics has built its digital campaign skills across a variety of media including email, digital ads, and social media. Our success lies in our methodical approach of identifying the key personas, developing the value proposition, providing high value digital assets, and coordinating messaging across personas and media using our integrated campaign calendar.
Regardless of the website building platform used, there will always be a way to measure engagements and find data on the happenings of your website. Identifying where the site is losing performance and/or user engagement is the first key step to creating targeted solution delivery.
Identifying Site Bottlenecks and conducting deep internal research on pain points is the first step to ensuring a time efficient and optimal website development and SEO. Once a list of points are made, follow the steps outlined below to roll out your implementations.
Once you have Identified Site Bottlenecks and completed an in-depth analysis of the Solution Delivery, we are in a position to begin collecting data to see how the solutions are impacting the site and, consequently, meeting business performance goals.
After Identifying Site Bottlenecks, Delivering Solutions, and understanding Measurement tools, we are now in a position to begin the deeper data analysis and providing tangible meaning to the data presented.