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SDR Enablement
The SOMAmetrics SDR Enablement Solution package is designed to enable clients to double the performance of their SDR/BDR teams within six months, through eight critical support services.
- 48% of SDRs miss their pipeline development quota.
- As a result, companies hire more SDRs to make up the difference, increasing their payroll costs without increasing revenues.
- This is one reason why the cost of customer acquisition has increased over 60% in the last few years.
The better approach is to dramatically improve the performance of your SDRs through effective support so that all of them meet 100% of their sales pipeline quota.
This gives you a return on investment on the SDR Enablement project of
over 500% through exponential increase on the returns on payroll
—not just SDR payroll, but also Sales Rep payroll through better utilization of your overall sales team.
Industry Segment Brief
Provide your SDRs with well-researched briefs on the segments they will be calling on so they know enough to carry meaningful conversations with prospects
Situational Fluency
Train SDRs on the application of your products within the domains of their prospects so they have situation fluency when they talk with prospects
Advanced SDR Training
Train your SDRs to prospect at C-level so they know how to engage and uncover pain at a senior level and obtain a meeting
Engagement Tools & Content
Provide them with the emails and content they need to engage prospects to want to have meetings and keep the appointments
SDR Process Best Practices
Build-in best practices and processes for managing the leads in the SDR pipelines
Metrics & KPIs
Define, build-in, and manage metrics and KPIs that provide the necessary performance feedback to each SDR so as to continually improve his or her performance
Systems & Tools Setup
Setup and/or optimize the tools they use such as Salesforce, Outreach, Linked Sales Navigator or similar so they use these tools at peak level
High Performance Team Lead Coaching
Provide high performance coaching to the SDR Managers and team leads so they can continue to improve performance
Why It is Critical
The Global Pandemic has introduced some real and lasting changes such as conducting business remotely. According to a McKinsey study, about 80% of buyers (and sellers), say they are satisfied with remote marketing and selling and do not see a reason to revert back to pre-COVID modes.
As physical venues closed, B2B sellers tried to engage buyers digitally. BDR and sales teams asked for digital tools and emails, but internal resource shortages meant their requests were put on indefinite hold. Many resorted to writing their own emails, or using the templates that came with their prospecting tools.
The result was a deluge of typically very ineffective emails that flooded the inboxes of their intended audience–resulting in high unsubscribe rates and very little else.
A better alternative is to centrally control all messaging, based on research and persona development to send highly targeted well crafted emails that are A/B tested to increase engagement.
Why is SOMAmetrics Different?
SOMAmetrics’ core business is generating high-quality B2B leads and converting these into Conversation Ready Leads that are well informed, have decision making power, and are ready to talk to your sales rep.
We specialize in engaging B2B decision makers, in our emails as well as in the digital content we develop. We have developed a fully-tested scientific approach to writing highly effective B2B emails for busy decision makers who receive hundreds of emails each day and have to make a decision in less than 1 second whether to open an email or not, and scan the entire email in under 3 seconds.
Dont settle for letting your junior BDRs decide what to write that represents you and creates the first impression your prospective buyers see.
Work with a seasoned B2B content marketing agency to provide your BDR and Sales teams the engagement tools they need to succeed and exceed their quota.
Related Case Studies
How we transformed A Global Account Development Team into a high performance sales pipeline development star in four months.
How BHAG approach increased sales by 50% through improved sales operations,management, and targeting.
Sales Management Best Practices in Action.