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Engagement Tools & Content
Give your SDRs well-researched, decision-enabling content and emails to get their prospects to trust their thought leadership and agree to accept a call.
What are Engagement Tools & Content
Prospect engagement tools and content are deeply researched, decision-enabling assets such as white papers, executive briefs, infographics, nurture sequence emails, videos, blogs, and the like.
SOMAmetrics has the researchers, writers, analysts, and designers to create highly engaging, decision enabling content your SDRs use to build trust and thought leadership that will increase prospects’ desire to engage with your sales reps.
Why are Engagement Tools & Content Critical
Your prospects are inundated with emails, texts, and calls each day. Most of these are low value to the prospects–they are about what the sender wants (a meeting), rather than what the prospect gets.
Most SDRs mistakenly assume that because they are offering a product or a service, that they are providing something to the prospect. What they fail to understand is that most of these are claims without any evidence to back them up, and the only evidence comes after the prospect tries the product or service. That is a huge ask, and typically, it is ignored.
A better approach is to provide prospects with high-value information they can use without having to try your product or service. The information should be agnostic to you in the beginning—something the prospect can use without having to buy your product or service. Once your prospects trust the value of the information you offer for free, they will be more willing to take your SDRs’ calls, freely offer answers to qualifying questions, and agree to a meeting.
Engagement tools and content are your SDRs “calling card”. It is how she establishes credibility prior to the call. She then extends that credibility through her industry knowledge and situational fluency to give the prospect a compelling reason to say “Yes” to a meeting.
Why SOMAmetrics?
Outside agencies tend to have certain advantages over internal resources when it comes to sales diagnosis. For one thing, they have conducted dozens of these sales diagnoses and have developed a more robust process for uncovering underlying issues and analyzing them. They tend to have clients that come from a wide range of industries and sizes. Furthermore, outside agencies are more likely to be objective and impartial, assume they know nothing until they ask questions and get some answers.
For instance, with over 25 years of experience building and managing inside and field sales organizations, SOMAmetrics has diagnosed and corrected sales challenges at over 60 companies, ranging from startups to publicly traded Fortune 500 companies.
The SOMAmetrics Sales Diagnosis can typically be completed within one calendar week. It consists of a series of interviews with your leadership team in sales, marketing, and customer support organizations; a review of your sales pipeline; interviews with sales team members; review of your sales processes, systems, KPI’s; your comp plan; and more.
Case Studies
How a client was able to achieve its goal of becoming a leading provider to the Medical Devices sector through targeted ABM campaigns.
How a global publicly traded company used our services to increase the effectiveness of its BDR team by 67%
How a tech company went after three different markets in nine months using a planned, targeted approach
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