Executive Engagement Tools

Executive Engagement Tools are informational content designed to move a prospective buyer from low curiosity level to high interest and a willingness to meet with Sales.

What are Executive Engagement Tools

Executive Engagement Tools are short, middle-of-the-funnel, highly persona-specific, informational content designed to move a prospective buyer from low curiosity level to high interest and a willingness to meet with Sales (moving to bottom-of-funnel).

The package consists of Executive Briefs (a 3-5 page mini white papers), buyer guides, benchmarks, checklists, infographics, and the like.

Why are Executive Engagement Tools Critical

Today’s decision makers are mostly young—either Millennials or Gen Xers together making up over 80% of decision makers. Both generations grew up using computers, and Millennials especially grew up texting rather than using their phone for calling.

This group of decision makers prefers to read and hold conversations via digital platforms such as emails, texts, and chats. Therefore, the best way to build engagement is to provide them with high quality content over email and continue to touch them until they respond and agree to a call.

Because this group of buyers tend to be online a lot, they are used to doing their own research and are very hands-on compared to previous generations of decision makers that let their subordinates handle the research.

It is therefore critical to ensure they receive adequate information before expecting them to agree to a call. These executive engagement tools provide a significant amount of information in short, digestible packages.

Let’s help you increase engagement levels by 40% or more through better engagement tools.

Why SOMAmetrics?

Outside agencies tend to have certain advantages over internal resources when it comes to sales diagnosis.  For one thing, they have conducted dozens of these sales diagnoses and have developed a more robust process for uncovering underlying issues and analyzing them. They tend to have clients that come from a wide range of industries and sizes. Furthermore, outside agencies are more likely to be objective and impartial, assume they know nothing until they ask questions and get some answers.

For instance, with over 25 years of experience building and managing inside and field sales organizations, SOMAmetrics has diagnosed and corrected sales challenges at over 60 companies, ranging from startups to publicly traded Fortune 500 companies.

The SOMAmetrics Sales Diagnosis can typically be completed within one calendar week. It consists of a series of interviews with your leadership team in sales, marketing, and customer support organizations; a review of your sales pipeline; interviews with sales team members; review of your sales processes, systems, KPI’s; your comp plan; and more.

Case Studies

How a client was able to achieve its goal of becoming a leading provider to the Medical Devices sector through targeted ABM campaigns.

How a global publicly traded company used our services to increase the effectiveness of its BDR team by 67%

How a tech company went after three different markets in nine months using a planned, targeted approach

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