Operational Support

The Sales Enablement Operational Support provides services on the “tech stack” side, ensuring that various digital tools are integrated, work seamlessly together.

What is Operational Support

The Sales Enablement Operational Support provides services on the “tech stack” side, ensuring that various digital tools are integrated, work seamlessly together, and provide consistent data across all systems so high level decision makers can trust the reporting and results.

This includes the configuration and management of systems like Salesforce.com, HubSpot, Pardot, Outreach, ZoomInfo, DemandBase, and more.

Why is Operational Support Critical

A short ten years ago, most B2B companies probably had Salesforce and perhaps one other tool in the technology stack (Tech Stack).

Today, the average B2B company may have at least 6-7 different tools across their Sales, Marketing, and Prospecting operations.

If these different tools in the tech stack are not fully integrated and synchronized, data silos are formed, leading to organizational silos as each department trusts only the data available to it in the system it owns.

Without continuous configuration and management of the entire tech stack, senior management will receive differing and often contradictory reporting leading to lack of trust in the data, leding to lowered usage of the systems.

The opposite is also true. Proper configuration and management of the entire stack leads to higher data synchronization, consistent reporting, better decision making, increased usage of these systems, and higher ROI realized on the cost of the entire tech stack.

Let’s help you optimize your tech stack, reduce your overall cost, improve your overall performance and give you more intelligent reports and dashboards.

Why SOMAmetrics?

Outside agencies tend to have certain advantages over internal resources when it comes to sales diagnosis.  For one thing, they have conducted dozens of these sales diagnoses and have developed a more robust process for uncovering underlying issues and analyzing them. They tend to have clients that come from a wide range of industries and sizes. Furthermore, outside agencies are more likely to be objective and impartial, assume they know nothing until they ask questions and get some answers.

For instance, with over 25 years of experience building and managing inside and field sales organizations, SOMAmetrics has diagnosed and corrected sales challenges at over 60 companies, ranging from startups to publicly traded Fortune 500 companies.

The SOMAmetrics Sales Diagnosis can typically be completed within one calendar week. It consists of a series of interviews with your leadership team in sales, marketing, and customer support organizations; a review of your sales pipeline; interviews with sales team members; review of your sales processes, systems, KPI’s; your comp plan; and more.

Case Studies

How a client was able to achieve its goal of becoming a leading provider to the Medical Devices sector through targeted ABM campaigns.

How a global publicly traded company used our services to increase the effectiveness of its BDR team by 67%

How a tech company went after three different markets in nine months using a planned, targeted approach

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