Resources

A collection of white papers, blogs, infographics, case studies, and more to help you answer some of the most pressing questions in B2B Marketing & Sales.

Identifying Site Bottlenecks for SEO

The First Step There will always be a way to measure engagements and find data on your website’s happenings, regardless of the website building platform used. Identifying Site Bottlenecks and conducting deep internal research on pain points is the first step to ensuring a time-efficient and optimal website development and SEO. By identifying where the

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The Elements of a Growth Marketing Stack

The Growth Marketing Stack With so many tools to choose from for your marketing stack, creating an effective growth marketing strategy might seem daunting. It takes a lot of research and resources to build a strategy that will deliver revenue growth for your company. To make it simple for you, we’ve provided an overview of

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How to Win Over Millennial Buyers

Millennials: A Brief Overview Millennials are the largest generation in the workforce today. To successfully market to this generation of B2B buyers, we have to get to know them. Like any generation, they have their own specific attributes that distinguish them from earlier cohorts. For example, younger millennials were the first to grow up with

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How to Build Your Demand Gen Engine

What Is Demand Generation? Buyers typically start their purchasing journey with online research. They start by gathering information about the options in the market to decide for themselves which solution is right for their company’s needs.  As they research online, buyers have a wealth of options and information at their fingertips—so how can you, as

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Increase Revenue Growth with Your Lead Gen Engine

What Is Lead Generation? The old way of making a sale was to make sales calls and send out mass emails, hoping for a response, which is ineffective for many reasons. Thankfully, there is a more effective way to spark interest in your products—lead generation.  The goal of lead generation (lead gen) content is to

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The High Growth Lead Generation Cheat Sheet

Lead generation is a key strategy for any company seeking sales and revenue growth—but it’s easier said than done. That’s why we’ve compiled this handy cheat sheet for easy reference as you develop your lead generation campaign. Create a Clear Path of How You Will Generate Growth Like any project, a successful lead generation campaign

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3 Prospecting Strategies and Why They’re Effective

High Performance Prospecting Strategies   Prospecting is how companies find new business—it’s the process of searching for potential buyers for your company. But you’re not looking for just any customer. Prospecting identifies buyers who would be a good fit for your products, which increases the effectiveness of your sales and marketing efforts. This is crucial for

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5 Ways to Reach Your High Performance Marketing Goals

High Performance Marketing The key to high performance is to focus on building depth in a select few areas of excellence while leaving no vulnerabilities in other areas. You want your company to stand out for its ability to perform at a higher level than anyone else—this level of specialization is a key factor that

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Why B2P Marketing Has Replaced B2B

Consumers Expect Convenience Tech companies have changed the way consumers think about purchasing a product. Instead of walking into a brick-and-mortar store to purchase an item, why not just order it through Amazon? Similarly, why not order your favorite meals from the comfort of your own home using an app like DoorDash? The same goes

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What Different Types of B2B Buyers Are Looking For

B2B Buyers Are Becoming More Like B2C Like all consumers, B2B buyers are flooded with marketing messages each day. In the digital era, we’re all used to accessing information and making purchases at the touch of a button. Your company only has a micro-moment to make an impression on a buyer before they click or

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The 3 Steps to Growing Revenue Through Marketing

The New Mandate for Marketers: Drive Revenue Growth The digital era in marketing has arrived. To reach potential buyers online, marketers must implement a strong digital marketing strategy with the goal of driving revenue growth in mind. If this sounds difficult, don’t worry—below, we’ll list the three key steps to building a marketing strategy that

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How to Create Content That Converts

It Starts With Research As a marketer, you want to create content that converts casual readers into motivated buyers who are ready to speak to a sales representative. You know that this is the key to driving revenue growth through marketing. But creating content that guarantees high conversion rates is not as easy as it

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