case study

Using SIP, this multi-billion dollar client scaled its sales development globally across fourteen markets.


*The name of the client has been kept confidential at their request*

The client was $3 billion, publicly traded company selling Enterprise solutions to over 80% of Fortune 500 companies and public sector agencies.

The company sold fourteen (14) different enterprise solutions through a salesforce of about 100 sales reps supported by over fifty (50) Sales Development Reps (SDRs) that set appointment for them.

Key Challenge

While its experienced sales force was adept at customizing the value prop for each product to fit a particular vertical or business unit, the SDR team, being much younger and less experienced, was struggling to correctly customize its messaging from one market to another.

Finding it hard to engage senior decision makers in large global companies, SDRs were booking meetings with anyone that was willing, frustrating the sales team with the poor quality of the meetings they were being asked to take.

What We Did

SOMAmetrics built fourteen (14) SOMAmetrics Intelligent Prospecting solutions (SIPs) for a given market space and its targeted 2-3 buying personas. These SIPs gave a SDR everything he or she needed to talk intelligently and at the level of a multi-billion dollar organization buying persona.

SOMAmetrics also providing these SDRs with a set of outbound prospecting emails, voicemails, and LinkedIn messaging to help them connect better with prospects.


The client had originally requested support for only five (5) of its vertical markets.

However, as it saw rapid improvement in the performance the SDRs assigned to these five verticals, the company requested nine (9) more SIP for the remaining vertical markets.

More Case Studies

From Startup to 4 Demos a week in 6 Months

How targeted email and phone campaigns enabled this startup to begin booking 12-15 demos per month within six months and build over $647K in sales pipeline.

246% Sales Pipeline Growth in 90 Days

Bringing sales practices, metrics & KPIs, and sales training brought immediate increases in sales performance.

$2.4 Million in New Sales Opportunities with ABM

How a small third-party software vendor became central to the IT strategy of some of the leading Global Financial Service firms.

60 Day ABM Success Story resulting in 278% ROI

B2B Sales have changed, forever. Find out what changed, why, and what you must do to continue to win in the era of the Digital Buyer.

Get in Touch Today

Address: 1847 Berkeley Way

Berkeley, CA 94703

Business Hours: 8:30a-6:00p M-F