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White Papers

Drive Revenue Growth by SOMAmetrics

Drive Revenue Growth By Fixing Your Sales Development Strategy

What every CEO, COO, CRO, and CMO should know about #1 reason for missed revenue targets, and how to fix it.

 
 

last updated 4/22

Drive Revenue Growth by SOMAmetrics

The Unmatchable ROI of Educating B2B Buyers

How educating B2B buyers returns the highest revenue growth rate compared to any other sales and marketing spend.

 
 

last updated 12/2021

Sales Enablement Today

How you can upgrade your Sales Enablement practices to supercharge your BDRs and get your appointment booking rate to rise again.

 

last updated 12/2021

Drive Revenue Growth by SOMAmetrics

Executing ABM for High Growth

An Execution Framework for overcoming the challenges and complexities of ABM to realize high ROI on ABM campaigns.

 

last updated 11/2021

Impact of High-Quality Leads on Sales Growth Rate

How to optimize your marketing
efforts to maximize your sales growth rates through high-quality lead generation.

last updated 8/2021

High Growth Lead Generation Playbook

High Growth Lead Generation Playbook

Revenue-focused marketing that delivers sales growth at the lowest marketing spend.

last updated 6/2021

Content that Converts WP

Content that Converts

How to create decision-enabling content that converts and feeds your sales team with Conversation Ready Leads.

last updated 6/2021

Fixing a Broken B2B Sales Model

The solution is not more outbound calls and emails, but smarter marketing that works.

last updated 5/2021

Creative Content River White Paper

The Creative Content River

How marketers generate conversation ready leads to drive sales growth.

last updated 3/2021

The Fundamentals Don't Change White Paper

The Fundamentals of B2B That Never Change

Securing predictable sales growth in the era of never-ending change.

last updated 6/2021

The Hidden Numbers That Drive B2B Sales Growth in the Digital Age

Three operational excellence areas that Sales Executives must understand to consistently win business in the age of the Digital Decision Maker.

last updated 1/2021

Future of B2B Selling White Paper

The Future of B2B Selling: Content-Driven, Account Based Marketing

B2B Sales have changed, forever. Find out what changed, why, and what you must do to continue to win in the era of the Digital Buyer.

last updated 1/2021

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