However, this typically leads to the creation of silos. While each department works efficiently, the company gradually becomes fragmented with work being duplicated as it crosses from one department to another, leading to delays, errors, and customer frustrations.
Integrating Marketing & Sales is a fundamental requirement to smoothly transition a lead into a prospect and finally into a customer, as quickly and as inexpensively as possible for the company, and as smoothly as possible for the prospect.
The integration should enable automations to work smarter and more accurately, leading to a change in insights from “We get the largest number of leads from this source” to “The leads that close the fastest and at the highest rates come from this source”.
Let’s schedule a call to see how we can help you leverage the most out of your Sales and Marketing Integration.
Outside agencies tend to have certain advantages over internal resources when it comes to sales diagnosis. For one thing, they have conducted dozens of these sales diagnoses and have developed a more robust process for uncovering underlying issues and analyzing them. They tend to have clients that come from a wide range of industries and sizes. Furthermore, outside agencies are more likely to be objective and impartial, assume they know nothing until they ask questions and get some answers.
For instance, with over 25 years of experience building and managing inside and field sales organizations, SOMAmetrics has diagnosed and corrected sales challenges at over 60 companies, ranging from startups to publicly traded Fortune 500 companies.
The SOMAmetrics Sales Diagnosis can typically be completed within one calendar week. It consists of a series of interviews with your leadership team in sales, marketing, and customer support organizations; a review of your sales pipeline; interviews with sales team members; review of your sales processes, systems, KPI’s; your comp plan; and more.
Sales managers often get promoted to their position from the rep ranks. When they were individual quota-carriers, it was relatively easy to assess their sales pipeline.
It’s an understatement to say that sales is a profession filled with curveballs.From prospects who go dark to phone lines that cut out in the middle of a heated negotiation, you can never say for sure that you know what’s coming.
Too often sales teams jump to quick, ineffective solutions when they see a drop in sales performance. By doing so, they fail to address the root cause of the problem.
It's 10 AM. Do you know what your sales reps are doing? Sales executives with even moderately large, distributed salesforces rely on data to help them understand which activities and behaviors lead to the best outcomes.