Over the past ten years, SOMAmetrics has built its digital campaign skills across a variety of media including email, digital ads, and social media. Our success lies in our methodical approach of identifying the key personas, developing the value proposition, providing high value digital assets, and coordinating messaging across personas and media using our integrated campaign calendar.
Essentially, KPIs are measurable metrics that gauge overall performance over time. A great way to analyze and report on your KPIs is to create custom dashboards in your automation software.
Sales managers — and particularly field sales managers — can often feel like they are trapped in a fog. Without a regular physical presence in the field, it’s difficult to keep tabs on their team and business operations.
Not every organization needs to increase ecommerce purchases or prove direct revenue from social. Business goals such as brand awareness, customer service, and other KPIs can be just as valuable—if not more—to your organization.
Social media key performance indicators—or social media KPIs—let you measure the success of your social marketing plan and help you improve performance.
Discover what sales metrics are, why they're so important to your business's success, and which metrics you should be tracking.
This article identifies the social media metrics that really matter, why they’re important, and how to track them—helping you make smarter decisions.
Welcome to the first in a three-part series to help you get even more from Salesforce by using metrics to reveal your organization's strengths and weaknesses, motivate your reps, and help your team make every action count.