Solution Delivery for SEO

Introduction

The first step to ensuring efficient and optimal website development and SEO is to identify site bottlenecks. With that accomplished, the next step is to implement the necessary changes to address these bottlenecks. Follow the steps below to roll out these ideas in your business plan or implementation phase.

Research Solution Channels

To solve your website’s SEO bottlenecks, the first step is to conduct deep research to determine the most effective method to use. This can include third-party resources, alternative web design, or manual code reconfiguration.

For WordPress websites, you can use plugins to optimize websites. An example of a WordPress plugin is Autoptimize. With this plugin, users can optimize JavaScript, HTML, CSS, and some image compression functionality. When used on the SOMAmetrics website, Autoptimize was able to increase the Performance and Accessibility scores by over 40%. Therefore, we strongly recommend Autoptimize to all WordPress websites.

Sometimes the only way to switch to a more optimized website is to modify some elements of web design. For example, Google's Accessibility tab is very critical of graphic elements, such as elements that have barely distinguishable colors or an overlay of non-images. In this instance, it is necessary to have a graphic designer on hand to support the rollout of graphic changes.

The Next Steps

During the analysis phase, the website development team must work with other internal business units to ensure no significant actions are taking place over the same timeframe as the website changes. Your website needs to be ready to see the first set of changes. It is important that all members of the website team are aware of what changes need to be made, and for what reasons. 

  • To learn more about solution delivery, click here.

  • To read the previous blog, click here.