I am the...

Marketing Program Manager

Marketing Program Manager

I am the...

Marketing
Program
Manager

My Question Is...

How do I run effective marketing programs that generate large volumes of high quality leads for sales?

The Strategic Solution Is...

Run content-driven, highly targeted marketing campaigns and programs, wherever your targeted persona are likely to be present or can be influenced.

The Implementation Path Looks Like...

Identifying the media and channels where your targeted prospects are likely to be present.

Running disciplined and highly targeted digital campaigns within these media and channels with your focused messages.

Educating and engaging your prospects with decision-enabling content and accelerating their journey towards a decision to talk to Sales.


Developing tests for your landing pages, emails, and ads, and running multiple versions to test.

Developing metrics and KPIs that enable you to identify messaging that works so you can invest more time and budget to drive these messages.

Key Challenges Are...

Getting the fresh, quality content you need to feed all your demand gen and lead gen programs.


If you don’t receive fresh quality content on time, you either have to delay your campaigns, or run old content. Both can lead to the risk of losing your audience for lack of engagement.

How to Use Us:

Let us be your source of fresh, relevant, high-quality content—as much as you need, whenever you need.


Let us write your blogs, white papers, case studies, infographics, solution papers, data sheets, and more. No more waiting, no more delays.

When you are ready to have a quick, no-strings-attached conversation, click here to schedule a call.

FAQs We Can Help You Answer

  Common issues and challenges we help with:

• How do I gain more insights into the kinds of personas that result in the most sales for my product?


• How do I design the buyer’s journey for each persona I need to market to, and architect the optimal content experience for each?


• How do I get the high-quality content I need to feed my demand gen and lead gen campaigns?


• How do I run multiple tests in ads, emails, landing pages, and more to make my demand gen more effective?


• How do I leverage the small budget I have to maximize the effectiveness of my marketing campaigns and programs?


• How do I identify the right partners for me, and how do I manage them most effectively?

Services

Resources


When you are ready to have a quick,
no-strings-attached conversation,
click here to schedule a call.





I am...

The CEO of a B2B Company

My Question is

How can I get more leverage out of the resources we already have so I can grow revenues faster than costs, increase profits and valuation? Where should I invest limited resources so we can see higher returns than we currently do?

The Strategic Solution is

Relentless focus on defining and validating your competitiveness, value proposition, and growth strategy. Invest in your key differentiators only and delegate all non-core functions to trusted partners, using department heads to closely manage relationships.

The Implementation Path Looks Like

 

Using regular sales assessment efforts to:

• Analyze where sales are coming from, why customers are buying, and why they are lost to help us refine our growth strategy.


• Identify gaps and hurdles in sales and remove these.
• Uncover untapped opportunities that are left on the table that can enhance our growth strategy.

Implementing a Four Quadrants sales growth strategy to increase sales in all four quadrants.

Utilizing a Four Funnel framework to do a Funnel Math and determine the marketing and lead generation effort necessary to hit sales targets from new business.