B2B buying has changed. It is no longer Sales, but Marketing that drives it and the reason is simple. Today’s digital buyers prefer to research and select vendors. Here is how to get on their short list.
If you have not fully optimized your Salesforce.com or are not fully using its capabilities, then you are not getting your money’s worth out of it. Let’s take a look and show you how you can vastly improve your ROI on your current implementation.