Identify Site Bottlenecks
Regardless of the website building platform used, there will always be a way to measure engagements and find data on the happenings of your website. Identifying where the site is losing performance and/or user engagement is the first key step to creating targeted solution delivery.
Google Analytics can be directly connected to any website, allowing a site administrator full access to the website traffic data by audience breakdown, user behaviors, and conversion pipelines. With Google Analytics, a site administrator can find data on which pages are causing site-wide problems, such as high bounce rate, high site drop-off rates, and slow site loading speeds.
It is important to recognize that data analysis should inform design more than aesthetics– search engines rank websites in order of relevance to searchers by using quantitative algorithms to create the ranking. Consequently, even if a site maintains a high aesthetic value, if aesthetic design impedes SEO ranking, then the aesthetic elements need to be reevaluated.
Google CHROME DevTools
The Audits tab is where a webpage can be “graded” based on a variety of tests to see where specific pain points are. Also, the Audits tabs specifically highlights which tests were only satisfactory/did not pass, giving a much deeper insight into targeting certain bottlenecks. There are 4 key sections that the tool audits: Performance, Accessibility, Best Practices & SEO.
With the plethora of tools accessible to web developers, site administrators, and SEO specialists, identifying site bottlenecks is a mix of deep analytical research from a user standpoint (i.e. Google Analytics), to simulating test situations (i.e. Google Chrom DevTools). After identifying the key issues within the webpage/web site, the next step is to start implementing solutions and testing to see what configurations are create the best results.