Your priorities have not changed. You need to transform your business processes, boost your revenue, improve your customer intimacy and foster the work of your entire organization.

It is an old-school view that some companies are innovators and others are followers. No business manager should dictate the terms of the company’s existence. You need to make the time to make your business transformative.

You need to develop individuals to be power-players, you need to expect and encourage more individual results. You need to tap the human resources of your enterprise to do things more economically, more strategically, with more focus and conviction. You cannot dictate this, but you do need to nurture these attitudes. You need to encourage growth, you need to compete in areas that may be foreign to you, you need to take on the challenge to be leaner and meaner and you need to be a visionary.

You can continue to struggle or you can apply out-of-the-box thinking to tweak what you are doing. You need to pay attention to quantitative and qualitative measurements; and, you need to be the agent of change.

Bottom line, you need to find your formula for greatness. Whatever happens, your sales staff will play a central role in keeping customers and growing revenues.