B2B Social Media Marketing

Social media is the cheapest and fastest way to increase brand awareness, especially with the all too important decision-making gatekeepers in today’s organizations—millennials.

What is B2B Social Media Marketing

B2B Social Media marketing is the business oriented use of social media to engage a wider audience and build brand awareness.

It is a component of the overall digital marketing strategy for a company that taps into the tens of millions of users of social media to deliver consistent, socially responsible, and engaging content.

Why is B2B Social Media Marketing Critical

Millennials make up over 70% of today’s workforce. And while many are not yet decision makers themselves, they influence 90% of the B2B decisions made because they are typically tasked with gathering information that executives rely on to make key decisions.

Also, Millennials are heavy consumers of social media content. It makes powerful strategic sense to engage them on social media. That way, when they are conducting research, and your company’s information comes up, they are that much more likely to review it and include it in the report that senior executives receive from them.

Managed as part of a comprehensive digital marketing campaign, B2B social media marketing significantly shortens the buying journey, enabling your company to land on the short list of providers to your customers.

Why SOMAmetrics?

Over the past ten years, SOMAmetrics has built its digital campaign skills across a variety of media including email, digital ads, and social media. Our success lies in our methodical approach of identifying the key personas, developing the value proposition, providing high value digital assets, and coordinating messaging across personas and media using our integrated campaign calendar.

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