Identifying Site Bottlenecks for SEO

The First Step

There will always be a way to measure engagements and find data on your website's happenings, regardless of the website building platform used. Identifying Site Bottlenecks and conducting deep internal research on pain points is the first step to ensuring a time-efficient and optimal website development and SEO. By identifying where the site is losing performance/and or user engagement, will also be developing targeted solution delivery.

Google Analytics

Google Analytics can be directly connected to any website, allowing a site administrator full access to the website traffic data by audience breakdown, user behaviors, and conversion pipelines. With Google Analytics, a site administrator can find data on which pages are causing site-wide problems, such as high bounce rate, high site drop-off rates, and slow site loading speeds. 

Search engines rank websites in order of relevance to searchers by using quantitative algorithms to create the ranking. If aesthetic design impedes SEO ranking, then the aesthetic elements need to be reevaluated.

Google CHROME DevTools

Another useful tool for individuals with more HTML/JavaScript or coding skills is Google Chrome DevTools. To access the DevTools, right-click on a webpage and select "inspect." This will launch a slew of developer tools. The “Network,” “Performance,” and “Audits” tabs are the most important.

Next Steps

With the plethora of tools accessible to web developers, site administrators, and SEO specialists, identifying site bottlenecks is a mix of deep analytical research from a user standpoint, to simulating test situations. After identifying the key issues within the webpage/website, the next step is to start implementing solutions and testing to see what configurations create the best results. 

  • To learn more about SEO and identifying site bottlenecks, click here.