Sales & Marketing Operations
SOMAmetrics helps clients realize higher return on their technology investments through better optimization, integration, data hygiene, and ongoing administration of their expensive technology stacks for Sales & Marketing.
Such improvements can lead to 6-9% increase in sales due to improved visibility of opportunities, seamless conversions from leads to opportunities, fewer lost opportunities, and more.
However, most of these are either not integrated or only partially integrated to the main CRM tool these companies use, creating data silos and unease around the trustworthiness of the data.
Many in the c-suite are also frustrated by the lack of ability to answer what should be simple questions such as:
- How long does it take us to convert a lead to a closed deal?
- Which marketing campaign produces the best return on our spend?
- Of the various things we do, which one has the highest impact on sales?
- If we wanted to grow sales by 35% next year, where should we invest? Higher more sales reps? More BDRs? Get more leads? Or should we be getting that growth rate with the resources we already have?\
Fragmented systems with poor data quality lead to inability to coalesce around a clear decision with confidence and consensus.
Let us help you improve the return on your investment of your tech stack so you can fully see the untapped opportunities for growth and profitability.
Why SOMAmetrics is Different?
SOMAmetrics’ core business is generating high-quality B2B leads and converting these into Conversation Ready Leads that are well informed, have decision making power, and are ready to talk to your sales rep.
We specialize in engaging B2B decision makers, in our emails as well as in the digital content we develop. We have developed a fully-tested scientific approach to writing highly effective B2B emails for busy decision makers who receive hundreds of emails each day and have to make a decision in less than 1 second whether to open an email or not, and scan the entire email in under 3 seconds.
Dont settle for letting your junior BDRs decide what to write that represents you and creates the first impression your prospective buyers see.
Work with a seasoned B2B content marketing agency to provide your BDR and Sales teams the engagement tools they need to succeed and exceed their quota.