Over the past ten years, SOMAmetrics has built its digital campaign skills across a variety of media including email, digital ads, and social media. Our success lies in our methodical approach of identifying the key personas, developing the value proposition, providing high value digital assets, and coordinating messaging across personas and media using our integrated campaign calendar.
Recently, I gave a talk to 30 senior digital growth managers on how to use business experimentation effectively. I started the session with a brief survey: Who had run experiments with their website and app — for example, testing different layouts, colors, designs, or onboarding experiences?
Optimize 360 allows you to target experiments at Google Analytics Audiences. This allows you to focus your experiment on a group of users who have exhibited specific behaviors on your site.
Digital marketing is undergoing a revolution. Agencies have more granular insight than ever before into how their campaigns are performing. The days of selecting media channels based on broad demographic data and relying on generalized ad impression numbers are over.