ABM Nurture Campaign Operations
Executive Engagement Tools are informational content designed to move a prospective buyer from low curiosity level to high interest and a willingness to meet with Sales.
This is typically done through an automation tool such as HubSpot by tagging target accounts and the key roles within those target accounts, and enrolling these into nurture sequences, reporting on engagement and using lead scoring and other metrics to show sales readiness.
Furthermore, tools like ZoomInfo and 6Sense can be used to build the targeted accounts based on Intent data, which indicates accounts that are searching for challenges you address or in your product category.
SOMAmetrics helps clients build and manage ABM campaigns on a monthly basis, relieving them of the need to perform this complex, time and skill-intensive operation for successful ABM outcomes.
Outside agencies tend to have certain advantages over internal resources when it comes to sales diagnosis. For one thing, they have conducted dozens of these sales diagnoses and have developed a more robust process for uncovering underlying issues and analyzing them. They tend to have clients that come from a wide range of industries and sizes. Furthermore, outside agencies are more likely to be objective and impartial, assume they know nothing until they ask questions and get some answers.
For instance, with over 25 years of experience building and managing inside and field sales organizations, SOMAmetrics has diagnosed and corrected sales challenges at over 60 companies, ranging from startups to publicly traded Fortune 500 companies.
The SOMAmetrics Sales Diagnosis can typically be completed within one calendar week. It consists of a series of interviews with your leadership team in sales, marketing, and customer support organizations; a review of your sales pipeline; interviews with sales team members; review of your sales processes, systems, KPI’s; your comp plan; and more.
When customers evaluate a product or service, they weigh its perceived value against the asking price. Marketers have generally focused much of their time and energy on managing the price side of that equation, since raising prices can immediately boost profits.
Your value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor.